Are digital creators officially taking over South African entertainment, or is legacy media just refusing to adapt? In this video, we break down the intense debate that recently took place on the Spreading Humours podcast, where Zillewizzy and Thakgi clashed over the changing landscape of SA pop culture.
The tension between traditional A-list celebrities and the new wave of internet stars reached a boiling point following the recent Durban July, where TikTok influencers and digital creators dominated the VIP spaces. We unpack the culture shock legacy media is facing, the gatekeeping in the entertainment industry, and why internet fame has completely democratized who gets to be a star in South Africa.
Is there a hostile takeover of the red carpet, or is this just the natural evolution of celebrity culture? Watch the full breakdown to find out why the lines between traditional celebs and content creators have practically vanished, and why those who refuse to collaborate will be left behind.
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