Music Marketing Strategist Jesse Cannon dissects the changes in music marketing landscape entering 2024 and outlines the top strategies musicians should adopt to gain a significant fanbase. It emphasizes the crucial role of algorithms in music discovery and stresses the importance of understanding one's genre and community. The video highlights the role of platforms like TikTok, Spotify, and YouTube, and explains their algorithms' inner workings for better music promotion. The video also explains how engagement within your community can boost your growth and visibility. It underlines the significance of authenticity, consistency and innovative content in engaging with fans.
Chapters: 00:00 How Musicians Go from 0- 1,000,000 Fans In 2024 01:52 Understanding the Role of Algorithms in Music Discovery 02:58 The Strategy for Building a Fan Base 03:47 The Pitfalls of Releasing Music Too Frequently 04:06 The Importance of Quality Over Quantity in Music 07:23 The Role of Spotify in Music Discovery 10:52 The Power of YouTube in Building Relationships with Fans 16:04 The Importance of Community in Music Promotion 18:30 Leveraging TikTok for Music Promotion 21:07 Authenticity and Storytelling in Social Media 24:14 Understanding the Cheat Codes in Your Genre
In the dynamic world of music marketing, Jesse Cannon's insightful analysis of the 2024 landscape offers invaluable guidance for musicians aiming to expand their fanbase. His approach underscores the increasing influence of algorithms in music discovery, spotlighting the necessity for artists to grasp the nuances of their genre and community. Cannon delves into the mechanics of popular platforms such as TikTok, Spotify, and YouTube, providing a deep understanding of how their algorithms function to enhance music promotion. He emphasizes the impact of community engagement in boosting an artist's growth and visibility, highlighting the importance of authenticity, consistency, and innovative content in cultivating a loyal fan following.
Key strategies outlined by Cannon include understanding the role of algorithms in music discovery, the importance of building a strong fan base, and the pitfalls of releasing music too frequently. He advocates for prioritizing quality over quantity, recognizing Spotify's crucial role in music discovery, and leveraging YouTube's potential for forging stronger fan relationships. The importance of community engagement in music promotion is stressed, along with the effective use of TikTok for this purpose. Cannon also highlights the significance of authenticity and storytelling in social media, offering insights into understanding the 'cheat codes' within one's genre. This comprehensive overview provides musicians with the tools and knowledge needed to navigate the evolving music marketing landscape in 2024 successfully.
