Jesse Cannon delivers an in-depth guide on using Spotify to grow an artist's fan base. Covering areas like Spotify's algorithm, methods of growing organically, and techniques for success with releases, the presenter also highlights important tools like Chartmetric and Spotify's marquee tool. The video also breaks down the importance of pitching for editorial playlist inclusion, provides tips on optimizing artist profiles and explains Spotify's increasing emphasis on merchandise promotion. Detailing the importance of popularity scores, algorithmic playlists, and consistent content release, this video provides a comprehensive guide on effectively leveraging Spotify for artists' growth.
00:00 Introduction to Spotify Growth 01:17 Importance of Spotify for Artists Profile 01:51 Understanding Spotify's Algorithm 03:48 Release Strategy for Spotify 09:06 Preparing for Song Release 17:35 Post-Release Promotion Strategies 20:02 Utilizing Spotify's Tools for Promotion 23:36 The Power of Collaborations and Features
Jesse Cannon's comprehensive guide to using Spotify for artist growth is an indispensable resource for musicians looking to expand their fan base. This detailed presentation delves into the intricacies of Spotify's algorithm and offers strategic insights on organic growth and successful release techniques. Cannon emphasizes the significance of understanding Spotify's unique ecosystem, guiding artists through the process of leveraging the platform's features to their advantage. He sheds light on essential tools like Chartmetric and Spotify's marquee tool, which are pivotal in tracking progress and enhancing visibility. The guide also underlines the importance of an artist's Spotify profile, stressing the need for optimization to make a lasting impression on both new and existing fans.
