Jesse Cannon and Lee Martin discuss music marketing campaigns that increase streams, fan enthusiasm and word of mouth.
► How to develop a music marketing campaign ► How Waterparks harnessed Twitter to spread their word about a single. ►How Kim Petras encouraged fans to stream her music more. ► How Jack White premiered his song in a unique way. ► How Ghost excited their fans using their music's stems ► How Greta Van Fleet gave fans a unique experience
00:00 Introduction to Lee Martin - Music Marketer and Web Developer 🎵 10:04 Understanding the development process 🎯 13:25 The Waterparks' Tweet Power Player campaign 🐦 17:40 The Kim Petras "Confess Your Streams" app 📱 23:14 Jack White "Fear of the Dawn" campaign and its app ☀️ 26:01 Pop Smoke campaign with tracklist reveal using stars ✨ 26:31 Insights into the Eddie Vedder campaign 🎸 29:42 Ghost campaign with clock and candles for song stem reveals ⏰🕯️ 30:40 Unique campaign for Greta Van Fleet using geolocation 🗺️ 33:28 Jonas Brothers' Waffle House-themed receipt generator campaign 🧇 36:15 Turn" app 🛠️ 42:13 Concept of a listening party and insights from Future Islands campaign 🎧 48:05 Building a stronger relationship with Spotify and potential for charging artists 💪💰
Jesse Cannon and Lee Martin delve into the intricacies of music marketing campaigns that are designed to boost streams, fan engagement, and word-of-mouth buzz. They provide insights into the process of developing effective music marketing campaigns, emphasizing the importance of strategy and creativity. Using real-world examples, they explore how bands like Waterparks leveraged Twitter to effectively promote their singles, how Kim Petras incentivized her fans to stream her music more, and how Jack White took a unique approach to premiering his song. Additionally, the authors delve into how Ghost excited their fans by releasing their music's stems, allowing for fan engagement and creativity, and how Greta Van Fleet crafted a unique and memorable experience for their dedicated fan base. These case studies offer valuable lessons for musicians and marketers looking to elevate their music promotion efforts and connect with audiences in new and engaging ways.
