A new trend is taking over social media called deinfluencing. Instead of pushing products, creators are now telling people what NOT to buy and exposing overhyped trends pushed by influencers.
From beauty products to luxury items, more people are questioning influencer marketing and encouraging smarter spending. Is this the end of influencer culture, or just the next evolution of social media influence?
In this video we break down the deinfluencing trend, why it’s going viral, and how it’s changing the influencer economy.
