The South African Revenue Service is intensifying its efforts to ensure tax compliance among a new generation of taxpayers: social media influencers and those in the gig economy.
The revenue service is taking a proactive approach this tax season, with a focus on education and outreach to help these individuals understand and meet their tax obligations.
The move comes as the gig economy and influencer industry continue to grow, with traditional marketing budgets shifting from agencies to online personalities with large followings.
Tax expert Luncedo Mtwentwe, the Managing Director of Vantage Advisory, says a lack of compliance has historically been an issue, with artists often found to owe SARS millions in unpaid taxes.
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