There’s a new wave in the way companies are advertising to consumers, shifting away from print and broadcast mediums and using popular social media users to promote their products. In this week’s Sunday Closer, NBC’s Jo Ling Kent takes a look at the modern, billion-dollar industry. » Subscribe to TODAY: http://on.today.com/SubscribeToTODAY » Watch the latest from TODAY: http://bit.ly/LatestTODAY
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