Under the influence: The power of social media influencers

This video addresses the importance of social media influencers in today's society. With social media being an integral part of many lives, this video aims to clearly identify the reasons why individuals seek social media influencers for acceptance. The video discusses the negative and positive impacts of social media influencers, and the psychology behind this technique of marketing brands. The video touches upon what it takes to be a social media influencer, what makes them attractive to online marketers, what makes their opinions powerful and whether they should be trusted.

This video was made by McMaster Demystifying Medicine students Abishna Jayasundararajah, Gurleen Bhogal, Shreya Singh and Alexandra Lengyel.

Copyright McMaster University 2019.

References:

Hoos, B. (2019, August 22). The Psychology Of Influencer Marketing. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2019/08/22/the-psychology-of-influencer-marketing/#539a48b7e1be.

Grin. (2019, August 23). Psychology of Influence - The Reason for the Rise of Influencer Marketing (Upgrade March 2019). Retrieved from https://grin.co/blog/psychology-of-influence/.

Fastenau, J. (2018, April 25). Under the Influence: The Power of Social Media Influencers. Retrieved from https://medium.com/crobox/under-the-influence-the-power-of-social-media-influencers-5192571083c3.


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