All of us have seen our favorite content creators making those dance reels on catchy songs, trying to promote a product or endorse a brand. Most certainly enticing and because they're backed by the people we are familiar with, we are always more likely to trust these brands. In the very first episode of Explain like I'm 10, our host Meghnad is joined by Tech reporter and journalist Shephali Bhatt from the Mint, and comedian and content creator Kajol Srinivasan, as they discuss what an influencer even is, who qualifies as one, and how the entire ecosystem works.
